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UK

11/09/2019

AJP Motorcycles demonstration rides are said to have proved popular at the recent Overland Event (Hill End Centre, Oxfordshire, 29 October-1 September), with nearly 30 attendees trying the adventure-style motorcycle for size.

Now in its fifth year, the event was another success attracting hundreds of participants, all with a very specific interest in overland/adventure motorcycling.

AJP Director Bob Allen said: “The weekend was a great opportunity to get AJP products in front of a targeted audience, many of whom had travelled long distances from all parts of the UK, even some from Europe. This was particularly important for us as we have some dealer open points and are actively looking to increase our representation across the UK.

"Our PR7 is attracting new types of customers to the brand and it fits neatly alongside our more established trail and enduro models. There is also the prospect of further new models which will be on display at EICMA in Milan in November. We will be announcing a new dealer appointment shortly and would welcome enquiries from road and off-road dealers that may be interested in an AJP franchise."

As well as the opportunity to visit selected importer and trade stands, attendees at The Overland Event also had access to various talks from adventure professionals and industry specialists, all with an interest in encouraging more people to use motorcycles for adventure trips. Bob concluded: “Adventure bikes are a continuing success story for the motorcycle industry and motorcycling in general and AJP is already looking forward to the next event scheduled for 3-6 September 2020.”

AJP Motorcycles UK is the official importer of AJP motorcycles for the UK and Eire. AJP Motos was established in 1987 and is now represented across the world. All motorcycles are hand built at their Portugal factory.

www.ajpmotos.com/en/

The Overland Event is organised by Overland magazine.

www.overlandevent.com