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International

13/01/2022

Big-league US aftermarket distributor Arrowhead Engineered Products, which took over leading British motorcycle hard parts trade source Hi-Level seven years ago, has just swallowed a domestic competitor.

Minnesota-based Arrowhead acquired Western Power Sports (WPS) for an undisclosed sum. WPS serves a nearly 12,000-strong American dealer network via more than 150 sales reps on the road and seven US distribution centres. A newly-appointed chief operating officer, Steve Lester, has replaced former WPS owner Craig Shoemaker at the helm.

“This acquisition is an important step in our growth strategy and aligns with our mission — to be the largest off-road aftermarket parts supplier in the world,” said Arrowhead chief executive John Mosunic, after the deal’s completion.

“WPS has a tremendous reputation and I’m thrilled to have its team lead our powersports segment. It’s a strong strategic fit with a complementary product offering. The combined power of WPS with Arrowhead’s additional brands, global distribution footprint and best-in-class supply chain network gives dealers a wider selection of quickly available products.”

Global powersports brands developed by Arrowhead include those under the All Balls Racing Group banner — All Balls Racing, Vertex Pistons, Cylinder Works, Hot Cams, Hot Rods, Pivot Works, and Tiger Lights.

They will join brands owned or exclusively distributed in the US by WPS — Fly Racing, Sedona Tire & Wheel, Open Trail, Shinko Tires, Fire Power, HardDrive, Highway 21, SP1, LC, GMax, Rale, ScorpionExo, Alpinestars and POD.