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UK

12/01/2022

Triumph’s tigers impress

This month we are looking at the fastest-selling used bikes on Auto Trader during October and November, based on the median number of days that the bikes were advertised on site.

Despite the motorcycle industry being out of season, we are still seeing an impressive speed of sale, with the Triumph Tiger 900 the quickest, finding a new owner in just eight days, and its slightly bigger brother, the Tiger 1050, also making the top 30 list with a 22-day speed of sale.

Learner-legal models also showed their enduring popularity, with 14 of the fastest-selling bikes being sub-125cc machinery. Honda proved particularly strong in this sector of the market, with five of its scooters and commuters filling out the top 10.

This time of year is an excellent opportunity to review the quality of your advertising in order to take advantage of the big boost in traffic Auto Trader Bikes gets at the turn of the year. Look at your image quality and try including an advert video if you haven’t before. Requesting reviews from previous happy customers is another way to attract buyers and keep them engaged with your dealership.

You could also look at further bringing your brand to life by making updates to your retailer store page, which you can do from the account menu in our Dealer Portal. In October and November alone there have been over 240,000 visits to the retailer stores of bike dealers on Auto Trader.
Paul Edmondson
Product lead, Auto Trader Bikes