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Global BMW Motorrad retail bike sales in January were eight per cent down at 4818 units. In the UK, the German brand’s registrations for the month fell by a far more severe 24.4 per cent to just 118 units, according to MCIA data.

Ironically, BMW subsidiary Husqvarna Motorcycles — which is now in the process of being sold off to KTM boss Stefan Pierer’s Austrian private holding company — improved its monthly sales by 7.9 per cent to 587 units.