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Continental Tyres has joined the Motorcycle Action Group as a corporate member.

Continental's UK brand manager Graham Matcham (left) said, “Here at Continental we recognise the great work MAG does to protect and promote motorcycling. Anything that threatens the future of riding, threatens the very motorcycle industry itself. Continental is impressed by the scope of MAG’s campaigning, representing all riders and all forms of the motorcycling. As such, MAG’s profile complements Conti, which provides tyres for every facet of the motorcycle world from dirt bikes to super sports.”

MAG General Secretary Nich Brown (right) said; “After much liaison between the two organisations we are more than pleased to welcome a partnership with such a heavyweight player in the motorcycle world. It seems appropriate that in the year of our 40th birthday, companies of Continental’s stature recognise the maturity of MAG’s lobbying operation and the impact we are making in the political sphere."