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London and Manchester specialist lender DF Capital has been brushing up on its knowledge of the motorcycle industry.

Lee Frankish, industry leader for powersports, at DF Capital arranged for 14 of the company’s commercial and operations team to have two days off-site training. The team spent a day at the MCIA HQ in Coventry, undertaking its induction course, and then attended presentations by two of DF Capital’s customers at Meriden Heart of England Conference and Events Centre.

“As DF Capital continues to grow our participation in the UK motorcycle market, it is essential that we connect with, understand and support the UK Industry,” said Frankish. “The MCIA Induction Training Day in January coincided perfectly with the expansion of the DF Capital UK business development manager team.”

The MCIA Induction Training explains the role of the MCIA, current markets, new markets, motorsport and how to get into motorcycling.

The Meriden conference events comprises:

  • Presentation from our programme vendor on the history of the UK utility off-road vehicle market
  • Motorcycle presentation covering industry stats (how to use them), market trends, dealer landscape, analysing our vendor partners and how to evolve our relationship/business
  • BDM manufacturer presentations
  • Presentation from our partner covering kids quads, motorcycles, leisure side-by-sides, and utility ATV/UTVs
  • Team Lunch
  • Three teams experienced (a) Utility Off Road Multi Passenger Vehicles (b) ATV/Quad Bike riding (c) Off Road Vehicles (leisure and utility)
  • Motorcycle product introduction and discussion