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International

24/06/2013

Ducati chief executive Claudio Domenicali has officially opened a new flagship showroom for the brand in Brazil’s largest city Sao Paulo.

“The Brazilian motorcycle market is one of the most interesting in the world, the third in size for medium-to-high-capacity motorcycles,” said Domenicali at a press conference following the Brazilian showroom inauguration. “Nine months ago we made some promises and today we are here in Sau Paulo to confirm our commitment and share with all the Ducatisti present in Brazil our plans for development and growth in this important market.”

Since the establishment of Ducati’s wholly-owned Brazilian subsidiary last October and local assembly of Diavel and Monster 796 models from CKD kits to minimise import tariffs now up and running in the Manaus plant of production contractor DAFRA, the company has also announced its impending entry into the adjacent Argentinian market. This will be based on a trade agreement with Ducati parent Volkswagen Group’s subsidiary in Argentina, a deal which Domenicali subsequently unveiled at a motor show in Buenos Aires.

Ducati is not alone in pushing hard for big-bike access to Latin American markets. BMW Motorrad, Harley-Davidson and Britain's Triumph also now have CKD kit assembly operations in Brazil, busting open the tariff wall into Mercosur economic zone countries. Triumph expects to produce 4000 units there in the next year.