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UK

18/10/2013

Satellite broadcaster Eurosport Group has agreed a new long-term relationship with Jonathan Palmer's MotorSport Vision company, rights holder of the MCE Insurance British Superbike Championship. This will extend their current deal past its original 2015 term to the end of the 2020 season.

The tie-up renews exclusive TV and digital worldwide rights for coverage of all rounds of the series live and in HD in all Eurosport’s markets — 54 countries in Europe and 17 countries in the Asia-Pacific region. The new agreement also increases live coverage of the premier and support classes in the UK specifically, extending to Saturday’s qualifying sessions.

Commenting on this news, British Eurosport managing director David Kerr said: “MCE British Superbikes continues to be one of the strongest set of rights on the channel, so extending the term of the deal and adding even more depth to our coverage is fantastic news. It means we can take a much longer-term view and invest in more live programming that will deliver premium quality content for our viewers, and will raise the profile of BSB and the other series even further.”

BSB series director Stuart Higgs added: “Eurosport is well known as the home of bikes, particularly in the UK, and BSB has been the cornerstone of that programming for some time. They understand bike racing and the series, have a strong, growing and loyal viewing audience and understand how we want the series to grow.

“In addition, being part of the Eurosport family means we now have a far wider global distribution, including the USA through Discovery Velocity. Overseas markets are a key consideration for us and it is an area we want to grow over the term of this deal.”