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UK

27/08/2021

GardX International has appointed Steve Keys as head of its new motorcycle division, GardX Moto.

With more than 35 years’ experience in the motorcycle industry, Keys is well known to many in the trade and he will be responsible for a portfolio of digital services and products that include sales and aftersales digital platforms, ceramic paint protection, anti-corrosion, and assured products that have been developed specifically for the motorcycle sector​.

Commenting on the appointment, GardX International’s, Martin Webb said: “This is a project we have been working on for some time now, and we are really pleased to have someone with Steve’s motorcycle experience and credentials on board. It was vital for us to ensure that GardX Moto is a brand in its own right, for the all-important motorcycle sector.

Speaking about his new position, Keys said: “I am genuinely excited about my new role and can't wait to be out there working with franchises and dealers to develop this new sector of the market.

“What GardX Moto is able to offer will be a huge benefit to all involved: customer, dealer and franchise. It really is a win-win situation for everyone. I only wish it had been available when I had my dealership.”