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Lind Automotive Group is opening Watford Harley-Davidson on 24 February. The launch will be followed on 20 March by a VIP opening of the all-new purpose-built showroom.

Lind already has five Harley showrooms in Guildford, Newmarket, Norwich and Reading and the opening at Watford will mean the dealer group will have the largest number of Harley-Davidson sites in the UK.

The two-storey Watford building is said to have a “spacious and inspiring layout”, with plenty of parking.

“It is more than 11 years since Harley-Davidson had representation in Watford,” a spokesman said. “The additional showroom and workshop facility will serve customers north of London and bridge the gap between London and Newmarket. This new dealership will sit adjacent to our newly opened Triumph motorcycle dealership at Trade City, Thomas Sawyer Way, creating a real destination for motorcyclists and bike enthusiasts.

“We’re looking forward to reigniting the passion for Harley-Davidson in the area with lots of customers finding themselves a new home. Including the Three Rivers H.O.G. Chapter to which Watford Harley-Davidson will be host to many events, ride-outs and gatherings.”

Lind says it has been going from strength to strength in recent years with the acquisition and opening of multiple dealerships of varying motorcycle brand such as BMW Motorrad, Triumph and Harley-Davidson. The group has nine car and motorcycle dealers across the UK and says it plans to add many more in the coming years.