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UK

08/10/2019

Registrations rose 3.9% during September, from 12,493 a year ago to 12,978 this year, which considering the political and economic uncertainty is a creditable performance, writes Stephen Latham of the National Motorcycle Dealers Association (NMDA).

Most style/sector categories improved except for those in the ‘sport-tour’ and ‘supersport’ class, where sales declined by -6.6% and -12.8% respectfully.

The year-to-date performance for 2019 is 89,283 units, a modest growth of 2.3%.

"September is a plate-change month and that tends to favour the higher registrations of prestigious, more expensive motorcycles, where the newer number plate affects depreciation. This September was no different, with BMW pushing itself into the number two position, putting 1490 machines on the road.

"Honda leads the manufacturers with an impressive 2601 motorcycles registered in the month, thus Yamaha was in third position with 1347 units licenced. Royal Enfield seems now to have established itself in the top 10 manufacturers with 352 retro-style bikes going on the road and, likewise, budget-brand Lexmoto was in sixth position with 779 bikes sold. These two more recent entrants to the top 10 have surpassed the volumes of the two Italian brands Piaggio and Ducati whch no longer rate in the top 10 listing.

"Being that the scooter and motorcycle market is as much a lifestyle business, dealers are quietly optimistic that the stable results will continue into the last quarter of this year."