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UK

06/03/2013

Reflecting an ongoing paucity of mainstream backers in motorcycle racing, latest brand to join the Paul Bird Motosport sponsorship roster on the fairings of PBM MotoGP contenders Michel Laverty and Yonny Hernandez, as well as defending British Superbikes champion Shane Byrne, is adult film purveyor MinxFlix.com.

MinxFlix, which describes itself as “the most exciting movie channel for grown-ups you’ve ever seen — unlimited access to some of the hottest movies around”, offers pornographic content fed to subscribers’ mobile phones, personal computers or televisions.

PBM team owner Paul Bird enthused: “I’m so excited about this deal it’s unreal! These are historic times for us, what with wheeling out our own, self-built MotoGP machine as well as Shakey looking to become the most successful rider in BSB history. And now having some of the hottest talent around making up our grid team, it’s going to be an awesome year! The lads in the team have been tasked with checking out the MinxFlix.com offering and we can confirm it’s top quality!”

Of course, trade commentators with long memories will be aware that there’s nothing new about promoting products in questionable taste when times are tough. During the 1980s, Heron Suzuki got into bed with Soho strip-club magnate Paul Raymond’s leading top-shelf porn magazine Men Only as its headline race squad sponsor.