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Former Honda UK boss Nick Campolucci has joined Datatag as commercial director to help expand its business within existing and new market sectors.

Campolucci takes up the newly created role with a wealth of experience in the automotive sector, having also worked for Honda's car division.

His last role was a global development role for supercar manufacturer McLaren Automotive. Campolucci said: “Datatag has always been synonymous with security in the motorcycle world and latterly construction and agriculture too. I’m looking forward to helping drive the business into new sectors and also expand its growing influence to a wider European, and even global customer base.”