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UK

18/08/2021

“Power Two Wheelers (PTWs) continued their upward trend with 12,437 registrations in July. Whilst the market was down -11.6% compared to July 2020, the figure still represents a 25% growth over what would be considered a normal year, in 2019” said Paddy O’Connell, head of the National Motorcycle Dealers Association (NMDA) which represents PTW dealers in the UK.

Once again, sales of Electric Powered Two-Wheeled Vehicles (ePTWs) continued to perform well with an increase of 171.9% (734 units), both overachieving year on year and adding to the 3,353 registrations year to date for 2021. This increasingly important mode of transport is helping to raise the profile of the PTW industry, as government announcements in the recent Decarbonisation Strategy specifically mention ePTWs as an intrinsic part of the sustainable “last mile” mobility solution.

With some supply chain issues easing, the Yamaha NMAX 125 comes back out on top within the larger engine scooters category (51-125cc), achieving 566 registrations. This figure more than doubles the numbers for any other single model, from any category.

Honda was the brand leader in July with 2,021 units registered, followed by Yamaha (1,642 units) and Triumph (968 units) completing the top three spots.

Paddy O’Connell added, “With the PTW finally being recognised by government as a viable option for mobility, the main issue to consider now remains manufacturer supply. With all major brands largely being in the same situation, managing customer expectations becomes vital”.

The NMDA continues to encourage members to join our quarterly NMDA meetings to share experiences of all the support that NMDA membership can offer, and to get behind the #DestinationDealer campaign.

This initiative is to help dealers reconnect with their customers and remind them that motorcycle and scooter showrooms are not just a place to transact, they are also a place to chat, have a coffee, look at the new products and meet up with like-minded people.