Register / Sign in



Avon Tyres has elevated two-times Isle of Man TT race winner, former British Supersport champion and TV pundit Steve Plater to the position of brand ambassador for its motorcycle tyre range.

Plater has already been offering technical feedback on Avon’s 3D Ultra Xtreme and 3D Ultra Xtreme Slick track tyres, after testing them at the Almeria Circuit in Spain. And a development relationship is set to grow further, validating tyre performance on-track. But he will also embrace wider ambassadorial duties, such as appearances at events and involvement in digital campaigns.

Welcoming Plater to the Melksham fold, Avon global motorcycle manager Dominic Clifford said, “We are delighted to be naming Steve as an ambassador. His record in motorcycle competition speaks volumes. He has already played a key role in the development of our 3D Ultra Xtreme range and will be a real asset to Avon.”