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Promotional merchandising company Wicked Yarns is celebrating a decade of supplying motorcycle-specific products with a new range of marketing material.

Originally conceived 11 years ago as a general supplier of promotional products, it soon became apparent to owner Julian Barlow that the motorcycle industry had specific requirements unique to the sector.
“With this in mind, Wicked Yarns went on to develop a core range of biker-specific promotional products reducing both the lead-time and minimum order quantities to acceptable levels for the industry.

“Ten years on and the company has become one of the biggest merchandise suppliers to the trade, working with manufacturers, race teams, lubricant suppliers and insurers.”

Aware of the ever changing needs within the industry, the Wilmslow-based company says it constantly updates its product offer to reflect trends at dealership level.

“This commitment to product development and a knowledge and understanding of the industry has proved to be the foundation of the brand’s success,” says Barlow.