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Manchester-based specialist motorcycle broker Principal Insurance has promoted Aly Dixon to sales and operations director at its subsidiary Principal Insurance Ireland. The move is in recognition of her success in building Principal’s presence to an estimated 20% share of the Irish bike insurance market — having headed up the Dublin office since it opened in 2015.

Commenting on Dixon’s new status Principal founder and managing director Dave Bowcock said: “From a standing start, Aly has swiftly built an impressive operation. Injecting some much-needed competition into the market and delivering a genuinely personal service to Irish bikers, she has enabled us to capture a significant slice of the market. Her promotion is more than well deserved.”

Dixon had originally joined Principal from Aon where, for seven years, she was manager of the Aonbikecare operation. This utilised Axa as capacity provider and the underwriter’s Irish broking operation is now a key partner for Principal.