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UK

17/05/2019

Saltire Motorcycles of Edinburgh has ended its 13-year association with Suzuki.

In a statement, MD Calum Murray said the decision would bring “fresh focus and plentiful opportunities as we explore the full potential of our store and the remaining portfolio of brand choice”. Saltire’s stable of franchises is now KTM, Yamaha, Indian, Royal Enfield, Fantic, Husqvarna and recently-signed Zero.

In a statement online, Murray said that the words Saltire and Suzuki had been considered synonymous, adding: “But in the words of Shunryu Suzuki – ‘We do not exist for the sake of something else, we exist for the sake of ourselves’.

“And with this wisdom in mind, we at Saltire have taken a long hard look at our stock profile, focusing on what best serves our business and our customers.

“The resulting conclusion being that as from 1 May we will no longer be ambassadors for Suzuki Motorcycles …

 “Whilst this business decision will undoubtedly bring some short-term challenges, we are certain it will bring fresh focus and plentiful opportunities, as we explore the full potential of our store and the remaining portfolio of brand choice.”

Murray said Saltire would continue to do what it could to support its Suzuki customers and thanked Suzuki GB for its “efforts, support and professionalism over the years”.

He concluded:  Whilst it may be the end of an era, we feel certain that our paths will cross again on some distant horizon.”

The news that Saltire had become the first Zero dealer in Scotland came  just weeks after the Californian electric bike firm unveiled its most powerful model yet, the SR/F, which is slated for a 2020 release.

Murray said demand for electric motorcycles kep rising among Scots and Saltire’s decision to take on Zero represented “the start of a new chapter”.

“This is an exciting time for Zero and it’s brilliant to be part of it,” Murray said. “We’re seeing a great deal of demand for electric motorcycles in Scotland and we’re optimistic about the year ahead.

“The new SR/F is going to be a real game-changer for electric motorcycles and we are really looking forward to taking delivery of our demo bikes in the next few weeks.”

Zero’s UK country manager Dale Robinson said: “We took our electric bike roadshow out to various Scottish biker hotspots last summer and were impressed with the level of interest and demand in our models from Scottish riders,” he said. “And that was confirmed at [the recent] Scottish show, where we were inundated with enquiries.

“In Saltire, we have a dealership which is really buying into our brand and products and which has a good reputation in the central Scotland region. We look forward to working with them in the coming months and years, and hope to announce additional dealerships soon, which will fill some of the open points we currently have in the north of England.”

The addition of Saltire brings the Zero dealer network to 13.