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UK

18/10/2013

The September increase in motorcycle sales has been described as “encouraging” by the National Motorcycle Dealers Association (NMDA), which represents motorcycle retailers across the UK.

“With the shoots of an economic recovery returning to the market-place, a feeling of confidence is fuelling a demand for bigger motorcycles, with an increase of 14.8% in September,” NMDA director Sue Robinson said. “This equates to more than 1000 extra motorcycles being sold compared with the same month last year.

The figures show sales overall were up 8% against September 2012, with the touring sector up by nearly 70 per cent.

“Over the last few months there has noticeable increase in the number of mature customers entering motorcycle dealerships,” Robinson continued. “Many of these established riders have delayed buying a bike during the recession, creating pent-up demand for these machines. Therefore a return in consumer confidence and financial security is having a positive impact on the sales of motorcycles in this sector.”

September saw sales growth in almost all motorcycle sectors, with the exception of mopeds, scooters and supersport bikes. These machines are usually bought by younger riders who may not yet be feeling any upturn in the economy.

“The real test for motorcycle sales will come during the winter months when the return of the bad weather puts pressure on registrations.”

Meanwhile, in the over-500cc sector, the new registration plate and a sales uplift for Suzuki combined to increase registrations by 11 per cent to 5227 in September. It was the fifth month in a row where big bike sales were up on last year and brings first-nine-month registrations nearly level with last year at 33,390, a difference of 391 bikes (one per cent).

Triumph enjoyed a 5.4 per cent sales increase in, selling 919 new bikes, against 872 last year. The month’s solid performance helped the Hinckley factory to a 2.8 per cent registration increase over the first nine months, with 6666 bikes sold against 6479 for the same period last year. As a result, Triumph boosted its big-bike market share to 20 per cent from 19.1 per cent last year.