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International

11/07/2019

American dealers have reportedly taken customer deposits on about half of the initial US allocation of Harley-Davidson’s LiveWire electric motorcycle, which is due to arrive in their showrooms during late August.

But, according to BMO Capital Markets analyst Gerrick Johnson, that will only amount to around a couple of hundred bikes. He reckons that about 100 Harley dealerships are lined up to participate in the Livewire domestic retail roll-out and each has been allocated fewer than five machines from the debut production batch.

In the same research note based on a survey which reported 70% of Harley dealers saying poor spring weather conditions adversely affected second-quarter sales, Johnson also down-graded a previous estimate of the company’s performance in this period. Instead of a 0.9% rise in volume of new machines sold, he now expects a 2% fall.