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UK

03/09/2021

The MCIA’s year-to-date registration figures for July 2021 show that Super Soco continues to lead the electric sector, with sales up 450% compared to the same period in 2020. The brand now represents 26% of the e-PTW market and 1.25% of the PTW market overall.

In June, Super Soco also became the first electric motorcycle brand to sell over 500 units of one model in a single year with its CPx maxi scooter. The 125cc-equivalent model has sold 882 in the first seven months of the year. The brand’s TC Max cafe racer-style machine has also seen a 150% increase in sales compared to 2020.

While Super Soco continues to promote its range to existing motorcyclists, the marketing team is also a making significant efforts to reach non-riders keen to make the switch to two wheels. In July, the brand showcased its range at the Goodwood Festival of Speed and, despite expecting a sceptical reaction from the Goodwood crowd, the Super Soco team found the opposite response, with non-motorcyclists proving very receptive to the brand and the idea of an electric two-wheeler as alternative transport for urban commuting.

“While our sales figures are looking incredibly strong, we are not resting on our laurels,” explains marketing and social media manager James Archibald. “We didn’t know what to expect at Goodwood, but we were very pleasantly surprised. We came away with a good number of customer leads wanting to test ride models throughout our dealer network.