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22/12/2020

The southern counties’ Destination Triumph dealer chain is to open a new Destination Triumph Dorset showroom in Stony Lane, Christchurch, filling a hole left in the brand’s network coverage by long-established Triumph representative Three Cross Motorcycles sadly going bust last April.

Work is set to start on this new dealership site in January, with opening scheduled for later in the spring. What is described as a “significant investment” will return Destination Triumph, owned by Ian Sexton and Peter Parker, to being a triple solus trick across the region.

Their group also runs Destination Triumph Solent at Fareham in Hampshire and Destination Triumph Washington in West Sussex. A third outlet, Destination Triumph Guildford in Surrey, shut down in October as part of a “mutually agreed realignment of territories with Triumph UK”.

The Guildford operation was supposed to transfer to much larger new-build Destination premises at Billingshurst in Sussex. But construction was delayed by the initial Covid lockdown and its status is now unclear.

Commenting on this expansion, Destination’s Ian Sexton said: “We are pleased to announce the latest investment in the new Dorset site. We have a great deal of confidence in the Triumph brand, given our two existing dealerships.”

Triumph UK & Ireland general manager Devron Boulton added: “We are hugely excited about the opportunity to bring a first-class Triumph dealer to Dorset and support local customers.”