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UK

23/06/2022

Triumph Motorcycles has bought OSET Bikes, the leading children’s electric off-road brand, for an undisclosed sum.

According to Triumph, the acquisition of OSET sits within its strategy of entering the off-road segment with a motocross and enduro range. And it will provide both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments.

Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET Bikes has been a benchmark-setter for the past 18 years, selling more than 40,000 machines globally. It will remain as a stand-alone brand under Triumph ownership.

Commenting on the takeover, Triumph chief executive Nick Bloor said: “We are excited about the opportunity of joining forces with OSET Bikes — a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes. While the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding.”