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BIG BOOST FOR BMW

Armed with a plethora of new and revised products, BMW Motorrad has achieved record figures across every performance parameter in its half-yearly 2017 corporate results, BDN financial editor Roger Willis reports.

Revenue from motorcycles, maxiscooters, spares and accessories increased by 10% to £1.18bn. Operating profit stacked on 19.3% to £204.5m. Operating margin improved from 16% to 17.4%. Pre-tax profit was 19.4% up to £203.6m.

As previously reported, the brand has shifted 9.5% more bikes over the first six months of 2017, to a retail sales tally of 88,389. Production in the period was 25.1% up to 105,552. Full-year global forecast is for a “significant increase” on 2016’s sales total of 145,032.

Large European markets were all positive. Germany grew by 4.9% to 14,461, despite a 250cc-plus domestic registrations decline of 7.6%. Italy was 15% up to 9099 and France put on 21.3% to 7790. There was also a surprising 3.8% recovery in the USA to 7157, against an overall American market contraction of 5.2%.

 

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