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BIG PROFIT SURGE FOR BMW

BMW Motorrad has kicked off 2017 in style, delivering best-ever results for the first three months of any year in its entire history. BDN financial editor Roger Willis reports.

Operating profit leapt by 33% to £106m, on the back of total quarterly revenue up 7% at £528.2m. Operating margin improved sharply, rising from 16.2% to 20.1%.

Production during the period soared by 35.2% to 54,466 motorcycles and maxiscooters. Global retail sales volume increased by 5.5% up to 35,636 bikes, despite a 3.3% downturn in the over-250cc sector worldwide. Inevitably, R1200GS variants led the field with 12,361 units sold. Four-cylinder S1000 models accounted for 5360 and the expanding Rnine T heritage range added 3300.

The brand shifted 22,991 units in Europe, a 10.3% gain against marginal over-250cc sector growth of just 0.3%. Its biggest market in Germany was 2.8% up to 5824. Elsewhere, advances were much greater. The UK boasted an 18.6% rise to 2636, France was 14.4% up to 3696 and Italy stacked on 10.8% to 3125.

However, sales in the USA were negative, falling by 5.2% to 2866 units. Latin American countries actually beat their more prosperous northern neighbour, 13.3% up to 3890.

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