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FLAT SALES AT DUCATI

Full-year 2017 results for Volkswagen Group subsidiary Ducati were a decidedly mixed bag, although profitability benefited from a better model mix. BDN financial editor Roger Willis reports.

Revenue grew marginally by 0.7% to £653.1m. In the first instance, operating profit was 12% up to £24.6m. But after the usual dose of German beancounter jiggery-pokery, adjusting for the effects of purchase price allocation, operating profit reached £45.3m — dead flat against the previous year.

Annual retail bike sales volume finished 0.8% higher at 55,871 units. Star performer was the supersport/superbike sector, adding 19% to 9859. Dual-sport Multistrada and Hypermotard products were up too, putting on 9.3% to 14,784. But naked Monster, Diavel and Streetfighter sales were 5.2% down to 17,173. And the Scrambler range sank by 9.5% to 14,055.

Production data, representing wholesale shipments to dealers worldwide, saw Scramblers plunge by 16.2% to 14,461. Naked fell by 3.5% to 17,069. Dual-sport was 1.4% lower at 14,357. However, lucrative full-on sports tackle jumped by 45.3% to 10,856.

Overall, production was 0.4% down to 56,743 bikes. Of these, some 46,780 were assembled in Italy by Ducati’s Bologna plant. Its Amphur Pluakdaeng factory in Thailand bolted together a further 8792 and a Brazilian contractor in Manaus was responsible for 1171.         

 

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