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NO STOPPING HONDA HEGEMONY

Honda’s global motorcycle business has delivered a stupendous performance across every key parameter in the nine months of its current fiscal year to 31 December 2017,  BDN financial editor Roger Willis reports.

Total bike sales volume grew by 10.4% to 14.8 million units, 9.8 million of which were manufactured by wholly-owned subsidiaries. Revenue was 22.2% up at £9.713bn. Operating profit stacked on 60.1% to £1.357bn. Operating margin increased from 10.5% to 14%.

Unit sales were impressive in all major markets, with India worthy of a special mention. Led by the hugely successful Activa scooter, pictured, and CB Shine 125cc motorcycle, volume there rocketed by 20.1% to 4.4 million — seriously outpacing overall Indian market growth of 11.8%. And during the 2017 calendar year, Honda sold a record 5.5 million bikes to Indian customers, reinforcing its position as the second-biggest brand and closing in on Hero MotoCorp.

In Europe, sales rose by 14.6% to 173,000 units. North America was 6.9% up at 232,000. Asia (including India) put on 11% to 13.5 million. The Japanese domestic market improved by 13.5% to 126,000.

For its full fiscal year to 31 March, Honda is forecasting a worldwide sales volume of 19.4 million motorcycles, 9.9% higher than the previous 12 months. European countries should account for 225,000 of them.  

 

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