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SIXTH CONSECUTIVE SALES RECORD FOR BMW

During 2016, BMW Motorrad’s global retail sales rose by 5.9% to a total of 145,032 motorcycles and maxiscooters — yet another all-time record.

Europe delivered the strongest growth with a 7.5% overall improvement. As usual, Germany was the brand’s biggest individual market, 4.5% up to 24,894 units. But UK sales beat the worldwide average, increasing by 7.1% to 8782 units. France was 6.4% up to 13,350 units. Italy stacked on 10.3% at 12,300 units. Spain added 19.4% to 9520 units.

The only bad news was a significant decline in the USA, where sales fell by 15.9% to 13,730 units. Although numbers were smaller in Asian emerging markets, the company made some impressive advances there. China surged by 52.7% to 4580 units and Thailand was 42.1% up at 1810 units.

Traditional boxer-engined twins now account for just over half of sales — 53.6% and 77,787 units. That sector was dominated by a total of 46,727 R1200GS variants, growing by 12.1%. A triumvirate of four-cylinder S models represented 23,686 units.

Commenting on these figures, BMW’s motorcycling supremo Stephan Schaller said: “2016 was once again a highly successful year. For the sixth time in succession we have been able to set a new sales record. Over the past six years, BMW Motorrad has increased its deliveries to customers by around 50%. We are well on the way to achieving our planned sales target of 200,000 units in 2020.”

 

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