Thursday, June 20, 2024
HomeNEWSINTERNATIONALBMW pushes KTM after fifth successive record

BMW pushes KTM after fifth successive record

Following details of BMW Motorrad’s UK and US successes in 2015, the company has announced that its global retail bike sales last year grew by 10.9% to a total of 136,963 units.

This was a fifth consecutive annual all-time record for BMW. Armed with the addition of smaller-capacity machines designed to target emerging markets in 2016, it is now set to overtake KTM and become Europe’s largest motorcycle brand.

AMERICAN SALES RECORD

BMW Motorrad USA has achieved an all-time annual sales record of 16,330 motorcycles sold in 2015, a 9.3% improvement on the previous year.

The S1000RR superbike was BMW’s best-selling model in the US market, accounting for 13.3% of total volume. But combined numbers for the R1200GS and its Adventure variant added up to 23.7% of overall sales.

Commenting on his company’s good fortune, BMW Motorrad USA vice president  Kris Odwarka said: “New and loyal customers, a broad, continuously enhanced model line-up, a high-performing dealer network and accolades from the motorcycle press contributed to record growth.”

RELATED ARTICLES

Product News

Reaction: The man in the white suit

I started in this stimulating industry as a sales representative for Greeves Motorcycles in January 1964; then after 30 plus years at the coalface,...