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Brembo puts brakes on counterfeiters

Italian brake specialist Brembo has acted to protect its brand and customers from counterfeiting by dispatching high-performance and racing brake parts with an anti-counterfeiting scratch card and quality control sheet.

The card is contained in a sealed wallet inside the box – the customer is able to reveal a six-digit code which can be entered online, along with the card number, part type and country of purchase – allowing the customer to see immediately if the part is genuine.

By entering additional information the customer can download a certificate of authenticity. If the website determines that the part is counterfeit, the customer has to provide the information that Brembo will need to launch an investigation.

Products included in the scheme at this stage are brake calipers, brake discs, brake and clutch master cylinders and brake levers.

www.brembo.com

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