Monday, July 15, 2024
HomeNEWSINTERNATIONALducati diavel wins company's third Red Dot award

ducati diavel wins company's third Red Dot award

The Ducati Diavel 1260 has won a prestigious award for design, the “Red Dot Award: Best of the Best” in the Product Design category.

This is the third time Ducati has won a Red Dot Award. Previous winners for the Bologna-based company were the 1199 Panigale in 2013 and the XDiavel S in 2016.

The Red dot Design Awards have been awarded since 1955 to the most original and worthy entries in terms of design and innovation. More than 5500 products were evaluated this year by a jury made up of 40 international experts.

Ducati says the new Diavel 1260 combines the performance of a maxi-naked with the ergonomics of a muscle cruiser. “Its sophisticated design reinterprets the Diavel style in a contemporary key, and integrates a Testastretta DVT 1262 engine with 159hp.”

Andrea Ferraresi, Ducati Style Centre Manager, said: “It’s never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride. Even though we are aware that our motorcycles are exciting, refined and good-looking, it is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition. A huge number of entries from major protagonists of design throughout the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are in fact already available through Ducati dealers.”

The climax for this award is at the Red Dot Award gala ceremony, which will take place on 8 July at the Aalto Theatre in Essen, Germany, with an audience of 1200 invitees made up of the most notable representatives of international design.


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