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ELECTRIFYING START FOR ENERGICA

Modena-based Italian electric superbike manufacturer Energica has kicked off the new year in style, with a record order worth £740,000 from Taiwanese importer Russ Tiger Enterprise.

“This order is the most significant in the history of our company, received in a single tranche, and includes all the models in our line-up,” said Energica sales and field marketing director Giacomo Leone.

According to Leone, it’s equivalent to about 14% of total 2020 annual turnover of £5.3m, which was in turn 87% up on 2019. And, with these bikes destined for Taiwan, he has already taken orders worth more than £2m in January 2021 alone.

“Electric vehicles are the trend because of environment protection, and our government supports the industry by applying a reduced commodity tax,” added Russ Tiger Enterprise chief executive Russ Tsai.

“An electric bike range with unique Italian style, performance and being the MotoE supplier are the factors that make us place our trust in Energica. This order is just the beginning. More will be coming soon.”   

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