Monday, July 15, 2024
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ENERGICA PLAYS THE NUMBERS GAME

Italian high-performance electric motorcycle brand Energica, most famously control-bike supplier to the FIM Enel MotoE World Cup series held at selected MotoGP rounds, has claimed some muscular percentage-based growth data. But it remains extraordinarily shy about actual sales figures.

Energica’s latest progress statement says that sales grew by 91% during 2020 and this achievement has been followed by an unspecified further increase in the first half of 2021.

Another subject of note is the recruitment of ProBike Sverige at Täby as the brand’s fourth dealership in Sweden, complementing outlets in Stockholm, Göteborg and Malmö. With this latest addition to its Northern European network, Energica now has nearly 90 dealers worldwide.

Back in Italy, the company’s workforce has expanded by 17% in the past six months. And so Energica has begun construction to double the size of its office and manufacturing facilities at Modena.

However, sales headcount is a closely-guarded and potentially embarrassing secret. According to a much higher-volume electric competitor in the UK, Energica’s British registrations amounted to just seven machines during the first half of this year.

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