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FIGHTING TALK FROM BMW MOTORRAD

Despite challenging circumstances, BMW’s global retail bike sales recovered in June and weren’t too shabby for the six months to date. BDN financial editor Roger Willis reports.

Worldwide deliveries to customers during June grew by 9.8% year-on-year to 20,021 BMW motorcycles and maxiscooters. European sales led this resurgence, 23.9% up at 13,937. Strongest performance came from France, with a 72.9% increase. The brand’s German domestic market put on 58.2%. Benelux countries added 52.2% and Portugal rose by 52%. The UK failed to join such high achievers, though, its registrations falling by 10.2%.

Elsewhere, smaller export destinations spanning Australia, China, India, Japan, Korea, Malaysia, Russia and Thailand collectively improved by 17.3%. 

In the first half of 2020, BMW sold a total of 76,707 bikes globally, a 17.7% decline reflecting the sharp lockdown-afflicted dip across March to May.

Commenting on these figures, BMW Motorrad supremo Markus Schramm said: “After a great start, we were still up by the end of February, with an increase of almost 12% on the previous year. Then dynamic development of the coronavirus pandemic began to have a negative impact on demand. But we see clear light at the end of the tunnel again.”

BMW Motorrad head of sales and marketing Timo Resch was more circumspect: “In the short term, of course, operational focus is still on tackling the coronavirus crisis. Our team and international retail partners are doing everything they can to react as best as possible to the needs of customers in the second half, with the clear goal of successfully closing 2020 in a difficult market environment — however, with significantly reduced sales compared to our record year in 2019.”

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