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french manufacturers launch tv advertising campaign

The International Chamber of Automobile and Motorcycle (CSIAM), the body that represents manufacturers and importers of motorcycles, cars and buses in France, has unveiled a new TV campaign to promote motorcycling in France: “Deux-roues, un moteur, que du bonheur! / “Two-wheelers, an engine, nothing but happiness!”.

The new TV spot emphasises some of the key advantages of powered-two wheelers such as their affordability, ease of use and safety features. It will run from 9 to 24 May 2017 on channels M6, D8, W9, tmc, and 6ter of the French television.

The full TV spot can be seen here:


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