Monday, June 24, 2024
HomeNEWSINTERNATIONALHarley dealers fight it out in battle of the kings

Harley dealers fight it out in battle of the kings

A total of 220 Harley-Davidson dealerships across 21 countries – including 31 across the UK and Ireland – will be competing to take the Battle of the Kings crown. Now in its third year, the customising competition celebrates the talent among Harley-Davidson dealerships and showcases the wide range of official H-D parts and accessories available for the Dark Custom range.

Dealers are challenged to create a road-legal machine within a strict total customisation budget and can choose from any Dark Custom Sportster machine as a base model, specifically the Iron 883, Forty-Eight and Roadster. Each one is a perfect custom canvass in its own right and must be created with a maximum retail price of £12,995 for an Iron 883 and £14,995 for a Forty-Eight or Roadster.

Fans can vote online for their favourite entry and this will create a shortlist for each region or country. Judging for the UK winner will take place at the London Motorcycle Show next month (February) to determine which bike and Custom King bike builder will be entered into a grand final. The overall Battle of the Kings 2017 Champion will be decided by a panel of expert judges at Milan’s EICMA exhibition in November 2017.

A dedicated Dark Custom event was held on 14 January at all Harley-Davidson UK and Ireland showrooms, giving customers the chance to see their local dealer’s build up close and talk with staff on how to get started on their own custom project.

Custom fans can vote for their favourite machine until Tuesday 14 February.


Product News

SHARE PRICES AND MARKET ANALYSIS A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week...