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INFAMOUS REDNECK DEALER LOSES HIS FINAL FRANCHISE

Honda has followed in the tyre tracks of Polaris and Harley-Davidson, by sacking the proprietor of Abernathy’s Cycles — certainly Tennessee’s largest motorcycle dealership and one of the most successful in America.

Russell “Tootie” Abernathy (pictured, saluting the Confederate flag so dear to his heart) has now been held to account by all three brands he represented, for posting grossly racist remarks on his Facebook page attacking the Black Lives Matter campaign.

The business was founded by his grandfather in 1955 as a Harley outlet. His father added a Honda franchise in 1969, which could eventually claim to be Honda’s fourth-ranking US motorcycle retailer until a few days ago. More recently, Abernathy’s Cycles took on Polaris, becoming that brand’s top ATV and UTV dealer by volume in its US domestic market.

In a trade press release, the latest departee said: 

“American Honda has conducted an independent investigation of various materials containing multiple statements attributed to Russell Abernathy, owner of Abernathy’s Cycles. Based on the results of the investigation to date, American Honda issued a Notices of Termination to Abernathy’s Cycles on June 25, 2020, for all new Honda Powersports products sold and serviced by the dealership. 

“American Honda’s Notices of Termination are subject to requirements governing dealership terminations under Tennessee state law, but the termination process is now underway. American Honda strongly believes that racism and intolerance have absolutely no place in our company and must have no place in dealerships authorized to represent the Honda brand.”

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