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keanu reeves adds glitz to EICMA launches

Actor and motorcycle fan Keanu Reeves is to attend the Milan Show where he will add some Hollywood glitz to the launch of three machines manufacturered by Arch Motorcycle Company. Reeves co-founded the company with Gard Hollinger, a well-known master builder and veteran rider.

Arch has created more than 200 one-off custom commissions at its base in Los Angeles and its first production model, launched in 2015, was the KRGT-1. Arch Motorcycle has recently partnered with Suter Industries to distribute these new models, including the current KRGT-1, internationally in Switzerland, Germany, France, Italy, Austria and Lichtenstein.

This will be the company’s first time at EICMA, which runs from 7-12 November in the Rho/Milano Exhibition Centre.

The models making their debut as a “world premiere” at EICMA 2017 are:

  1.     2018 ARCH KRGT-1: the latest KRGT-1 cruiser. “The ergonomic improvements concern the bodywork, the front suspensions, upgraded brakes with optional ABS and Euro-4 compliance.”
  2.     ARCH 1S: An evolution of the KRGT-1 with the first production single-sided swingarm. “This model is sporty, with a more aggressive riding position while keeping intact its cruiser formula in performances. The CNC machined aluminium and the wide use of carbon fibre characterize this elegant racing-inspired motorbike.”
  3.     ARCH METHOD143: This limited edition of 23 machines features a carbon fibre chassis. “The bodywork includes leather, carbon fibre and CNC-machined aluminium.”

EICMA organisers say the show will feature manufacturers and representatives from 40 different countries worldwide.

British companies will be flying the flag, and looking to generate business abroad, when they exhibit in the UK Pavilion at the show.

The annual ‘Best of British’ showcase, which alternates between Cologne and Milan, is organised by British Dealer News and among the nine companies taking space this year is Central Wheel Components of Birmingham, which is celebrating 120 years of British manufacturing. The company built the spokes for the Penny Farthing bicycle – and incredibly still has spare spokes in stock.

Though its commitment to in-house development, the company has turned spoked-wheel production into an art form, feeding the demand for hi-tech, high-spec motorcycle wheels worldwide.

Clustered around the Central Wheel stand at EICMA will be eight other UK companies: Venhill Engineering, which makes control cables, hydraulic hoses and brake lines; Grampian Motors, the two-stroke engine parts specialist, with its Aoki-brand; Davida, which has been manufacturing helmets in the UK for 40 years; RaceFX, which supplies off-road hard-parts, accessories and helmets; Direct Distribution, which is a one-stop shop for on and off-road products; Pro-Clean, with its cleaning and maintenance products for both on and off-road motorcycles; and top-branded motorcycle clothing supplier Dot 4 Distribution.

British Dealer News also has a stand in the pavilion, so look up the UK contingent in Hall 24, stands Q88 and S87.


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