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HomeNEWSINTERNATIONALKTM PARENT CLAIMS RESURGENT DEMAND

KTM PARENT CLAIMS RESURGENT DEMAND

Austria’s Pierer Mobility, parent of the KTM, Husqvarna and GasGas brands, says it is experiencing positive developments after lockdown easing in various global markets. And as a result, the business is recruiting more staff. 

“The motorcycle market has developed surprisingly strongly, especially in the US,” a statement said. “The KTM and Husqvarna brands could benefit particularly from this and achieve high market-share gains.”

In addition, Pierer’s pedelec division trading under the Husqvarna and R Raymon brands has apparently recorded double-digit sales growth this year, on the back of a European bicycle boom.

KTM has fully restarted motorcycle production at its Austrian sites and eliminated short-time working related to Covid-19 at the end of May. Furthermore, responding to positive market prospects in Europe and the US, it is set to increase capacity and hire 70 additional employees in Austria during June. They will be joined by 45 extra apprentices in the autumn.

However, recovering demand evidently has a price. Both KTM and Husqvarna have just announced radical £1000 discounts on most of their respective 2020 off-road portfolios in the UK, as dealers reopened showrooms on 1 June.

This generous “Powerdeal” promotional saving applies to the entire six-model KTM adult SX and SX-F motocross range, as well as seven KTM two-stroke and 11 four-stroke enduro bikes. Special-edition products are not included. 

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