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LS2 in push to raise brand awareness

LS2 Helmets is marking its 10th anniversary with a major marketing campaign to raise brand recognition among British riders. 

Gavin McCaffery, who heads up the brand in the UK, has hired The Fabulous Biker Boys PR agency to run a national social media campaign to get UK motorcyclists talking about the brand. The fact that MotoGP riders Loris Baz and Hector Barbera, plus Moto 2’s Isaac Vinales, wear LS2 will help the campaign.

LS2 was voted Rider Product Brand of the Year by readers of British Dealer News for the third consecutive year (2015-17), which McCaffery said was proof that the helmets were now well-established with the UK trade. 

LS2 Helmets says its success in the BDN awards “underlines the company’s ability to produce innovative helmets in tune with the market’s needs and demands for quality and safety”.

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