Motodirect supremo Jonny Towers has signed a new long-term agreement with the Isle of Man government to extend the relationship of Motodirect’s leading apparel brand RST as official safety partner for the TT and Classic TT events.
It includes title sponsorship of both the RST Superbike TT and RST Superbike Classic TT races, and the RST Classic TT Heroes Dinner. RST will also provide TT travelling marshals and rider liaison officers with the safety equipment they require during the events, including custom-made jackets for travelling marshals and personalised equipment for rider liaison officers.
In addition, RST will sponsor a new Star of Tomorrow TT award, which will be judged on a range of factors by rider liaison officers. The award will include two complete sets of made-to-measure leathers as well as a package of undercuts, sliders and casual wear.
On a commercial level, RST will also develop a line of safety-wear products and other merchandise featuring the TT logo. This will be distributed globally through Motodirect’s network.
Commenting on the deal, Towers said: “Since the outset, RST has had a strong sponsorship programme that focuses on British riders and the TT races has been a particular focus for us when selecting riders because we don’t believe that there’s a better way of demonstrating and showcasing our products than in the world’s toughest and most prestigious motorcycle race.”