The FIM used the Austrian round of its MotoGP World Championship to launch We, The Riders, a global road safety campaign which has the backing of Dorna and MotoGP stars Andrea Iannone (Italy), Marc Márquez (Spain), Jack Miller (Australia), Jorge Lorenzo (Spain), and Johann Zarco (France).
It is also supported by the European manufacturers’ association, ACEM, and the European Commission.
Vito Ippolito, president of the FIM (Fédération Internationale de Motocyclisme), said: “For more than 100 years, the FIM has been representing the interests of motorcyclists – both on and off the track. Every day, road traffic crashes claim nearly 3500 lives and injure many thousands more, 23% of all lives lost are those of our fellow riders.
“At the FIM we do not have all the answers and there is still much left to do. That is why we are launching this movement “We, The Riders” because we recognise the potential of people-powered change – the power of a network of individuals with something in common to create real change in the world and improve road safety.”
The FIM says the campaign will be promoted in association with its 113 affiliated federations worldwide.
Speaking at the launch, ACEM president and KTM president Stefan Pierer said: “We, The Riders is a call to action, said “It is a new movement of responsible motorcyclists from around the world who all share the joy of riding – and the fight for change.
“In 2018, it is still far more dangerous than it should be to ride on our roads. That needs to change – and it will only change if all motorcyclists come together as never before to demand it.”
Pierer said the aim was to make roads that were safe for everyone – “roads where all are seen, no matter their mode of transport, roads that are built and planned with everyone in mind, roads made for the joy of riding – not the fear of crashing”.
He continued: “As president of ACEM I reaffirm that for all leading manufacturers and member associations the most important issue is safety. The motorcycle riders are vulnerable road users. According to official statistics 50% of the fatalities are caused by a third party and the biggest problem is visibility. That’s why every action and initiative that improves visibility is supported by the industry. ABS became mandatory in Europe and manufacturers have been ready to implement this fundamental safety tool to save lives”.