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NEW EICMA 2021 DATES ANNOUNCED

Against all odds, Italian bike industry association ANCMA says its annual EICMA trade fair at the Fiera Milano exhibition venue will go ahead this autumn, now rescheduled for 23-28 November. The first two days will be exclusive to trade professionals and press only.

Originally planned for 9-14 November, the event has been postponed to these later dates “due to requirements linked to harmonising the calendar of the trade fairs programmed in the exhibition grounds”, according to ANCMA chairman and EICMA chief executive Paolo Magri.

In theory, this will cause a direct rostering clash with the UK’s Motorcycle Live show at the NEC in Birmingham, currently set for 20-28 November. But, given there is currently no real end in sight for the Covid-19 pandemic, whether either event will actually happen has to be questionable.

Commenting on this decision and claiming enthusiastic support from exhibitors, Magri said: “In the light of the many registrations we have already received, EICMA 2021 acquires a great symbolic value of confidence for the two-wheel sector, for the mobility industry, for our general public and for the trade fair system with all its satellite activities.”

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