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Oxford appoints Japanese distributor

The Oxford clothing and accessory brand is now available to buy in the world’s third largest economy, following a major distribution deal with Y’S GEAR of Japan.
The company is a subsidiary of the Yamaha Motor Group of Japan which distributes a wide range of motorcycle parts and accessories, having started life as Yamaha’s original parts distribution arm.

The company’s GM, Hitoshi Watanabe; senior supervisor Akihiko Onosaka; and adviser Daisuke Sawada made the trip from Shizuoka in Japan to rural Oxfordshire for two days of product planning with Oxford’s export development manager Kevin Rooney.

Japan will receive its first shipment of locks, luggage and accessories in mid-February – just in time for the start of its riding season, which has uncanny similarities to Britain over and above the timing.

Under the watchful eye of export director Chris Shearer for nearly two decades, Oxford’s international business has grown into a major part of the business. Its many products are now distributed in around 80 countries worldwide, with a wholly owned subsidiary in the US, where, the company says, “business is now flying”.

Visit Oxford’s new Japanese website here
[email protected].


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