Thursday, April 25, 2024
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OXFORD GOES DIRECT IN AMERICA

Since recruiting trade veterans Eric and Karen McFarlane to establish a US sales and distribution centre in 2012 at Jacksonville, Florida, the Oxford Products brand has become a top seller for some of America’s — and by extension the world’s — largest motorcycle accessory retailers.

But, according to Oxford marketing director Henry Rivers Fletcher, the company is now in a position to evolve its US business model, removing the significant cost of operating the Jacksonville warehouse by selling direct to its biggest retail partners and via regional distributors to the rest.

The US business, together with all other sales into the Americas, will in future be managed by Oxford’s long-established export team, headed by export director Chris Shearer. The warehouse will close at the end of January 2021 and the McFarlanes will return to the UK.

Congratulating Eric and Karen McFarlane for their extraordinary achievements on behalf of everybody at Oxford, Shearer said: “We cannot thank them enough for the incredible job they have done to put Oxford on the American map. With a market the size of the USA, it was no mean feat! As they return home to be with their family, the whole team wishes them well in their next endeavour.”

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