Monday, June 17, 2024
HomeNEWSINTERNATIONALpolaris to launch electric bikes under indian brand

polaris to launch electric bikes under indian brand

Polaris motorcycles division president Steve Menneto has revealed that the company is planning to roll out electric motorcycles under the company‚Äôs growing Indian brand in the next four to five years. There had been a question mark over the future of the Minnesota-based company’s electric programme since the announcement in January that Victory is to be axed. Polaris’ current electric motorcycles are Victory bikes sold under the Empulse brand.

The timeline stated by Menneto means that electric Indian motorcycles could hit the market around the same time as rival Harley-Davidson Inc. introduces its LiveWire electric motorcycle. Sean Cummings, senior vice-president of global demand for Milwaukee-based Harley-Davidson (NYSE: HOG), told the Milwaukee Business Journal in June 2016 that the company could launch LiveWire to the market within five years.

Harley-Davidson introduced the LiveWire as a prototype available for test rides all over the world in 2014 and 2015 (see second picture). Although not for sale, the estimated price of the LiveWire was put at about $50,000. It had a range of 53 miles. Industry experts have settled on a price point of $15,000 and a range of at least 150 miles to make an electric bike commercially viable.

In an interview with Reuters, Menneto said the Indian electric motorcycle was expected to have a range of up to 140 miles on a single charge. That compares with 75 miles for its Empulse motorcycles.


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