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REMARKABLE RETAIL RESULT FOR BMW MOTORRAD

Despite significant challenges from the Covid pandemic, BMW Motorrad posted the second-best global retail sales figures in its history during 2020. BDN financial editor Roger Willis reports.

The brand’s annual deliveries to customers worldwide were just 3.4% down at a total of 169,272 motorcycles and scooters. And in the final quarter of 2020, its retail bike sales actually grew by 3.4% to 39,673.

However, performance in the UK was considerably weaker. According to MCIA data, full-year British registrations declined by 17.7%  to 7664.  

In a statement, the company said: “This achievement underpins BMW Motorrad’s successful growth strategy. Guarantor for the positive result was the market launch of thirteen new models, as well as our strong product portfolio.”

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