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HomeNEWSINTERNATIONALRIDING EXPERIENCE LAUNCHED BY ROYAL ENFIELD

RIDING EXPERIENCE LAUNCHED BY ROYAL ENFIELD

Motorcycle manufacturer Royal Enfield has established a tripartite relationship with off-road and touring specialist Superior Motorcycle Experiences (SME) and UK Royal Enfield distributor Moto GB, which will be supporting SME events with bikes, parts and participation. Their joint aim is to bring the joy of motorcycling to all levels of rider, on board Royal Enfield’s Himalayan adventure bike. 

Dorset-based SME is a new venture providing off-road rider training and supervised off-road riding experiences, as well as escorted group tours both from its expedition base in the UK and a satellite hub in the Spanish Pyrenees.

Commenting on the deal, Royal Enfield UK country manager George Cheeseman said: “We are delighted to be welcoming SME to the Royal Enfield partnership programme. We are always looking for partners who share our passion and enthusiasm for providing the whole motorcycling experience in its purest form.”

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