Monday, June 17, 2024
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SHARK PARENT GOES SKI-ING TOO

French motorcycle apparel specialist 2R Group, which owns the Shark, Bering, Bagster and Segura brands, has taken over Cairn, a similarly Gallic ski and outdoor leisure apparel brand produced by a Lyon-based family business called Marlybag.

This move is obviously driven by the desire of 2R Group’s controlling shareholder, private equity firm Naxicap, to bolster the value of its investment through diversification into other sporting fields and additional revenue streams — as Dainese has done. Currently, Shark bike helmets generate about 70% of 2R’s sales turnover.

Commenting on the deal, 2R chief executive Patrick Francois said: “Motorcycling and outdoor sports are two closely intertwined activities driven by the same passion of competition and performance. It’s only natural therefore that we share the same core values, namely innovation, safety and protection. With Cairn and its devoted team members, we know we’ve found the ideal partner to satisfy these criteria and jointly develop our R&D capacities in both the motorcycle and outdoor sports segments.”

Marlybag chief executive Marjorie Baudet added: “The Cairn brand and its teams are very proud of the trust the 2R Group places in the quality of our products and in our expertise within the outdoor accessory segment, as demonstrated by their decision to associate with our firm. Our brand now enjoys the outstanding opportunity to benefit from this major group’s talents in efforts to broaden our scope and continue growing, thus conquering new markets both in France and abroad.”

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