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SUPPLY-CHAIN ISSUES HURTING YAMAHA

In a message to dealers, Yamaha Motor Europe chief executive Eric de Seynes has apologised for the company’s inability to supply them with adequate inventory. 

And he has also admitted that the giant container ship Ever Given is carrying many thousands of Yamaha products destined for Europe. This vessel is still detained in the Suez Canal with all of its cargo by the Egyptian government, as the principal bargaining counter in a damages claim for blocking the waterway.  

“Having endured a difficult 2020 year, we thought that the most complicated part of the Coronavirus pandemic was now behind us, both from a public health perspective and that of business,” said de Seynes. “The initial outlook for 2021 was positive. Demand has been recovering strongly since last summer, supported by a strong and committed dealer network, with many new products expected to be delivered. 

“Unfortunately, this is not really the case now that we are getting into the 2021 season, as the long- term effects of the Coronavirus pandemic on the supply chain are becoming clear, and these effects are making it difficult to fulfil our key duty of making enough products available through our extensive dealer network. 

“For the past ten months, the availability of raw materials has become an issue in many areas, such as the semiconductors required in the manufacturing of our smart keys, ABS braking system, ECU, etc. 

“Shipping goods overseas was also problematical due to the very high demand for many categories of manufactured products. But these issues have been made bigger right at the start of the season by the unexpected crisis in the Suez Canal, involving the container ship Ever Given, which was transporting thousands of Yamaha products and components. 

“Everybody here at Yamaha, from procurement to factory, through logistics and sales teams, are working hard to minimise the impact and to ensure that all available products are delivered. At the same time, we are also trying to provide the most accurate information on availability to our dealer network around Europe, in what was and is remaining a very unpredictable situation. 

“In the meantime, while everyone here at Yamaha is working to resolve all of the problems created by the pandemic, and also to increase rapidly the number of our total deliveries, we understand that the wait for products to be delivered can be frustrating, and for that we are very sorry. Therefore we sincerely hope you will accept our apology for any delay.” 

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